What is good writing?


Good writing is not about writing, it's about reading. Creating engaging copy that will catch people's attention and hold their interest.


It's not about being clever, it's about being clear. Getting your message across as simply and understandably as possible without losing any of its impact.


It's not about long words, it's about everyday language. Developing a relationship with real people by talking to them in a natural tone of voice.


It's not about you, it's about your customers. Giving them a reason to care about you by showing you care about them.


Good writing is not about what you want to tell people, it's about how you want them to feel.


It's about inspiring people, intriguing people, compelling people to act.




“Simon has demonstrated an impressive ability to write persuasive copy for diverse sectors, from Sport and Leisure to Financial Services. Their service has been consistently and promptly provided and I look forward to working with him on further creative challenges over the coming year”

Patrick Hilliard Managing Director, GVC Creative Limited